2012 Advertising Rates
Boone County Journal Specifications
17inch Tabloid
16inch x 10.25 inch imaging area
Total imaging area 16inch x 10.25 (less .25 dateline at top)
Display Advertising
6 Display Advertising Columns - 1.5 inch w.25 inch gutter
National Rate per Inch $14.00
Local Rate per Inch (4-47 inches):$9.00*
Local Rate Less than 4 inches:$10.00
*Rates for the Moose Club Antler are as follows: $6.50 (Antler)
Classified Advertising - (Private Party Non-Real Estate)
7 Classified Columns - 1.3125 inch w/.1875 inch gutter
Personal Classified Ads (8 point type): $5 for first 15 words, $0.25 per word
thereafter
Black Border available for $3 extra.
* Commercial Classified rates $20 for 2x1 or 1x2. Add $9.00 each additional column inch
Color
Spot Color - $100 per color / $75 Fair
Full Process Color - $175 / $90 Fair
Miscellaneous
Inserting available (1000 minimum) at $.06 per if less than 10,500 and $.05 per if the full run of the paper.
National rate $.08 per insert
Custom printing for inserts available at competitive rates
Composing Cost Included in All ads unless otherwise noted